Access shouldn't
depend on who
can afford it.

Who Rose Is

This isn't cold technology. Rose is a way of being with someone: patient, warm, present, built around a single idea, meet people exactly where they are in their journey, not where the world expects them to be.

She doesn't rush. When a word won't come, she waits, then offers a gentle nudge, a name, a detail, just enough to help the sentence finish itself, so the conversation never stalls out. She doesn't correct, either. When someone believes a moment from years ago is happening again, Rose doesn't argue with the feeling, she responds to it, gently, the way someone who truly understands would. That's not a technical feature. That's compassion, built into how she listens and how she answers.

Rose is an emotional companion as much as a practical one. Even the most loving families don't always know the right way to respond when a memory doesn't match reality, or when the same question comes back for the tenth time that day. It's exhausting, and it's human to slip, to correct, to sigh, to explain again with a little less patience than the time before. Rose doesn't have that limit. She meets confusion, repetition, and grief the same way every time, with a steadiness that dementia care asks for and that people, understandably, don't always have left to give.

For the person living with cognitive decline, Rose is a comforting voice, someone who already knows their stories, their people, their history, so no conversation ever has to start from zero. For the caregiver, she's something else entirely: a relief valve. A place to set down some of the weight, if only for a few minutes, because there's someone there who can hold a piece of the care alongside them.

It's hard to describe, and hard to imagine, that something built from code and circuitry can convey real kindness. But that's exactly what Rose is built to do: bring real comfort to the people who need it, patiently, consistently, without judgment, for as long as someone needs her there.

What Access Actually Looks Like

This is what the Foundation exists to do: put this technology directly into the hands of families and caregivers who would not otherwise have access to it, at no cost to them. This is a real, working prototype, not a concept or a promise, refined daily with the founding family, and now moving toward a small production run to reach more families.

Click to play — see how it works

Concept video: illustrative, not filmed footage. A walkthrough of the underlying logic Rose uses to surface the right detail at the right moment.

1

Persistent Memory

Learns and holds names, stories, preferences, and meaningful moments over weeks, not reset with every conversation.

2

Voice & Presence

Natural spoken conversation with a warm, consistent voice, available whenever it's needed.

3

Visual Recognition

Brings a photo, a spoken word, and context together, so connection doesn't depend on any single cue landing on its own.

4

Family Channel

A two-way connection to family members for sharing photos, music, and updates, closing distance instead of widening it.

What's coming next, gently nearby: tomorrow's appointment, and a reminder to drink water with medicine.

Concept, not yet built

Concept mockup, placeholder image, not built yet.

Every story, photo, and preference shared with Rose belongs to the family who shared it. The Foundation does not sell or share this information, and uses it only to support the person it was shared for.

Why Maureen

Maureen and Dano Keys.

Maureen lives with early-onset dementia, and has for nearly a decade. She is the wife of Dano Keys, who founded this Foundation in her name, not to tell her whole story in public, but to put a real person behind a statistic that's too easy to look past.

Her family's experience is not unique. It is shared, in one form or another, by millions of families quietly doing their best to stay close to someone they love as memory becomes harder to hold onto. Some of those families can afford help. Many can't.

The Foundation exists so that no family is left without this kind of support simply because they had no way to reach it on their own.

Our Mission

The Need Behind Our Work

Cognitive decline is not a rare circumstance. It is a widespread, growing reality, and access to the tools that ease it should never be limited to families who already have a way to find them on their own.

Every one of those families needs support that costs money most of them don't have to spare. That gap, between what exists and who can reach it, is the gap this Foundation was built to close.

How We Help

Our charitable purpose is narrow and concrete: closing the access gap, not funding any single company's product development.

Families are selected using written, objective eligibility criteria, reviewed by the Board rather than left to individual discretion, so every family who qualifies is treated the same way.

Where We Are Today

Governance

The Foundation is governed by a fully-seated, three-member founding board. Two of the three directors are fully independent, with no employment, family, or financial relationship to Foundation staff or to any related business. The Executive Director also serves as a director and recuses from any vote on his own compensation or on any related-party matter. Board member names are shared directly with funders and partners on request.

On the Technology

The device itself is real: a small, working handheld prototype, in daily use and being refined with the founding family right now. The next step is a small production run, to get devices into the hands of more families for real-world refinement ahead of broader distribution.

The Foundation is now raising funds to continue the work directly with the two engineers who built it, covering the research and development, tooling, and production costs required to move from working prototypes to a small production run.

Gifts to the Foundation are tax-deductible to the extent allowed by law.

Stephen and Kurt are independent technical contributors to Rose, not employees, officers, or directors of the Foundation.